Wayoflife x Central Saint Martins ‘A Sense of Place’ Campaign

Wayoflife in collaboration with Central Saint Martins invited 35 students from the BA Ceramic Design course into The Sessile. The big idea? This incredible cohort of next-generation ceramicists would design a functional tableware collection for residents to live with and love, inspired by themes of belonging and place. One live brief. Ten weeks. Four judges. Three winners.

Talent - Students and Tutors of the BA Ceramic Design Course from CSM

Agency Forty Eight Point One Creative Director Alicia Fernandes Director White Negatives Photographer White Negatives DOP José Pedrosa Senior Copywriter Jordi Ellis Way of Life Gavin Chetty & Alice Cowell 1st AC Ben Shahan 2nd Camera Operator Élison Bartolomeu Super 8 Footage José Pedrosa & White Negatives Sound Operator Joe Brooks & Mishael Holdbrook Edit White Negatives Colourist White Negatives Sound Designer & Mixing José Rijo